Global Supply Chain

JJY has established a supply chain model featured by global direct sourcing, centralized production and processing, and standardized distribution. Through the direct supply from factories and farms, JJY controls the quality of goods from the source, guarantees quality by standardization and improve competitiveness by differentiation so that we can build a supply chain system that is more in line with consumer demand, and provide a strong guarantee for the company's development.

  • 750
    Over 750 direct chain stores
  • 40
    Network covers more than 40 cities and counties in Shandong Province
  • 603 万+
    Over 6.03 million members
Global Direct Sourcing
After years of development, JJY has established a supply chain model featured by global direct sourcing, centralized production and processing, and standardized distribution. Through the direct supply from factories and farms, JJY controls the quality of goods from the source, guarantees quality by standardization and improve competitiveness by differentiation so that we can build a supply chain system that is more in line with consumer demand, and provide a strong guarantee for the company's development.
Production and Processing
Adhering to the philosophy of “Customers’ demands are our goal”, JJY has been continuously improving the supply chain system, strengthening and expanding the industrial chain, including investment in the establishment of Fresh Food Processing Center, Central Kitchen and Food Industrial Park. Through large-scale production, processing and centralized distribution, our sales contribution of home-brand fresh and Ready To Eat foods have been greatly increased.
Distribution Centers
Adhering to the strategy of “To develop chain stores, DC goes first”, JJY has built 5 Dry DCs and 6 Fresh DCs with a total area of 194,000 ㎡. They are able to process a daily average throughput of 210,000 cartons of grocery and 1,600 tons of fresh products by two independently operated distribution systems which links the eastern and western areas and makes the Central DC and Local DCs with complementation and intelligent connectivity. With these two systems, JJY has developed 2.5-hour-distribution-circle in Shandong Province and achieved a daily grocery throughput of 210,000 cartons.
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为社会创造财富;为顾客创造价值;
让员工共享企业发展成果

家家悦集团股份有限公司是以超市连锁为主业,以区域一体化物流为支撑,以发展现代农业生产基地和食品加工产业链为保障,以经营生鲜为特色的全供应链、多业态的综合性零售渠道商。

Global Direct Sourcing
Domestic Agricultural Bases
As the first company connecting farms to supermarkets that approved by China Ministry of Agriculture and Ministry of Commerce, JJY always adheres to the philosophy of "Focus on the Specialty of Fresh”. JJY has established direct cooperation with over 200 farm cooperatives, including 100 bases who signed a 5 year+ long term agreement with JJY. More than 80% of Fresh products are sourced from the places of origin.
 Domestic Agricultural Bases
Direct Sourcing from Suppliers
With the expansion of JJY, a large number of suppliers have also grown bigger and formed a stable and sustainable supplier group. At present, JJY has established stable partnership with over 2,500 suppliers and maintained good relationship with more than 500 suppliers for over ten years, such as P&G, WAHAHA, Nestle, Mars and so on
 Direct Sourcing from Suppliers
Globalized Sourcing
On the basis of well-developed domestic sourcing model, JJY raised a new concept of “To Buy Global Products and To Taste the Whole World” to establish differentiation over fresh food operation and actively explore global direct sourcing channels for agricultural and sideline products. Until now, JJY has established partnership with a number of suppliers in South America, Europe, Southeast Asia and other places to introduce foreign popular fresh products to improve our fresh categories.
 Globalized Sourcing
Domestic Agricultural Bases
Direct Sourcing from Suppliers
Globalized Sourcing
Production and Processing
Central Kitchen
Central Kitchen
JJY Central Kitchen was founded in 2011 with an investment of 300 million RMB and a construction area of 35,000㎡. In accordance with the concept of “Healthy Consumption at JJY”, the Central Kitchen transforms the traditional way of food production at single store by chefs into a new way featured by centralized R&D, standardized formula, mass production, centralized distribution. It has an advanced laboratory testing center equipped with imported high-end equipment. We have developed standard processing and distribution system to reduce costs by mass production, to improve quality by standardization, and promote healthy consumption by scientific nutrition mix.
Fresh Food Processing
Fresh Food Processing
JJY Fresh Food Processing Center is built in accordance with the most advanced international construction standards. It carries out receiving, dispatching, processing, storage, transaction and distribution of agricultural and sideline products according to the requirements of standardized production, industrialized management, chain operation and socialized distribution. The Center is equipped with high-standard “cold chain” system to ensure the whole process from processing, storage, transportation to sales of agricultural products is fully controlled by enclosed cold chain and establishes a food safety traceability system to ensure the best quality and safety of agricultural products.
Food Industrial Park
Food Industrial Park
JJY Rongcheng Food Industrial Park was invested and built by JJY Group Co., Ltd. in 2006. It covers an area of 21 hectares. It is built based on the standards of modern eco-industrial parks. Currently there has been 9 sub-factories which are vegetable oil, rice, sub-packages, soy products, plastics products, grains, seasonings, flours and machine-processing. The main products are Rong Guang-brand Peanut Oil, Soybean Oil, Blending Oil; Pin Pin Xiang-brand Corn Oil, Fragrant Rice; Yue Jip Piao Xiang-brand Dried Fruits and Nuts, Grains, Soy Products, Supermarket-use Plastic Bags, Shopping Bags, Frozen and Chilled Agricultural Products, etc. The main products of Mai Xiang Yuan Food Co. are bread, Taosu (Chinese Traditional crispy biscuit), cakes, etc.
Distribution Centers